The Life of a “C” Player
As a leader most of us are always trying to live our core values and treat people the way they would like to be treated….
As a leader most of us are always trying to live our core values and treat people the way they would like to be treated….
58% of the poll takers stated that they feel overwhelmed at work at least sometimes (The Huffington Post). It’s easy to feel buried when our…
What is a BHAG? BHAG stands for a : Big Hairy Audacious Goal In my last few blogs I have discussed Core Values and Purpose….
Do you know your company’s “WHY”? If you think it’s about revenue you should dig deeper. Why did you start the business? Why is it…
Core Values are a handful of rules that remain constant over time and manage the behavior inside of your company. If you have employees acting…
David Chavez, the owner of Assured Strategy, highlights three things that build clarity inside your business. Core Values What are your core values? How do…
According to Merriam Webster dictionary, a coach is a private tutor or one who instructs or trains. A consultant is someone who consults another or…

If you’re like many business leaders right now, you’re in the heat of planning for the upcoming year. Hopefully, the plans are connecting to a…
I say you start with what you know. Don’t make this more complicated than it needs to be. I always start with three things when…
Accountability is not just a goal, but a mindset that every company strives to achieve. Leaders at all levels tend to struggle with gaps in…
© 2026 Assured Strategy. All rights reserved.